For her, family comes first and she doesnt believe in living a life with regrets. If we are careless as an industry, the impact is huge. I felt like quitting at that moment. Its pretty hard to stop.. Text Us @ 9095 (For Residents Of Pakistan Only). We provide you with the latest breaking news and videos straight from the entertainment industry. Mehrs mother is her best friend. Save my name, email, and website in this browser for the next time I comment. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. We followed our instincts and they were spot on. A: How does your interiors business fit in? We did it purely out of choice. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. You need a strong and independent team with retail knowledge. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. She had just begun her career when her baby started falling ill very frequently. Its something we have to change. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. We have done some of the biggest homes in Pakistan. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. Nothing is impossible. They respect me a lot., For this young artist, financial independence is of utmost importance. I remember I worked from day 1. Saadia Qamar March 20, 2011. You derive happiness from knowing you are independent. They took the concept of designer lawn to another level. Her magazine is something that has shaped her life. It was especially important for her considering both her areas of work are very different from each other. It has a huge filter down effect. When youre younger, little things seem big. She also loves spending time with her husband, we are one team, once a week we have date night.. Shes a super woman and my wonder woman.. They have . Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Everyone has old and immunity compromised family members. [5][6] Sana has 1 job listed on their profile. Hashwani took to Instagram to confirm that she had tested negative for the virus. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? SM: In this business PR is very important. But Im not. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . Theyve broken the glass ceiling, to say the least. With experience, they have learnt how to deal with people, customers, and compensations. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. You have to keep on innovating," Safinaz says with absolute clarity. A long story of the reason for infection was also shared on social media. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Women unnecessarily make themselves go through the guilt of not doing enough. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. The field comprised of only a handful of women at that time. SH: And a very exciting one. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. She doesnt use her phone much and takes a break from social media. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. SM: We only cater to our clients. Sana and I have no knowledge of retail; we are learning day to day. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. It is so liberating. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. But 27 years cant all be smooth sailing. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . SH: This happens. Lawn is a phenomenon unique to Pakistan. Theyre going to trust Mohsin. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Fashion never stops. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Its not about money, its about usefulness., Bina is all about self-care. In our society a lot of women depend on their families for little things that provide them happiness. "Our first ever show was a disaster; I remember Safinaz cried after it. She strongly believes that whatever happens, happens for a reason. Summary. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. SH: Profitability is something we will definitely see. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. March 23, 2020 March 23, . She did not have a plan B for her career and the only option she had was to switch to commerce. I also do wall art, pen and ink drawings, and have also done a few low key shows. Again it was not a big vision; we said lets start this and see where it goes. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. Being human, she obviously gets tired and drained out. I wouldnt have been here, giving this interview, if it wasnt for them.. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. When I did it, that moment gave me power and courage. quite shameful designs that 99% people in the country cannot wear, and cannot afford. . Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. AURORA: How do you perceive SANA SAFINAZ as a brand? So, if I was racist, the impact is massive. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore.

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